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FUNDAMENTALS OF MARKETING

This course seeks to distinguish among the implications of the marketing product, production and social marketing concepts. It also describes the element of the marketing research process,

Admission Requirement

The completion of at least secondary / high school with at least two CXC/CSEC/GCE subjects. Alternatively, experience in the same or a closely related field.

Duration

3-4 months

Fee

EC $480

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