The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the program may choose to later pursue a Bachelor of Business Administration, and further on, a Masters in Business Administration (MBA).
ADMISSION REQUIREMENT
5 CSEC/GCE subjects including English A. Qualification in certain specific subjects or work experience in the case of client specified programme.
STUDY OPTION
Part-time
COST
EC$275.OO per course, per semester + EC $30.00 registration fee each semester.
CORE COURSES
- Consumer Buying Behaviour
- Principles of Professional Selling
- Basic Principles of Marketing
- Management
- Business Ethics
- Principles of Advertising
- Market Research
- Integrated Marketing
- Communications
- E-Commerce
- International Marketing
- Business and its Environment
- Fundamentals of Marketing
- Business Law
- Business Mathematics
- Business Communication
GENERAL EDUCATION COURSES
- Gathering and Processing Information
- Introduction to Computers
- Critical Thinking
- Basic Spanish
- Speech and Writing
- Caribbean Society and Culture
- Community Service
- Introduction to College